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About

Marine Electronics Distributor

Allied eParts (formerly known as Alphatron Asia) is a market leading distributor of marine electronics for the marine navigation, communication, satellite communication and marine safety industry. We focus on wholesale trade, selling to a wide customer base of service companies, ship chandlers, ship management companies, ship owners, system integrators and shipyards.

25+ Years Industry Experience

Established in Singapore in 1997, the company has grown rapidly to become Asia’s top marine electronics supplier.
Our numerous years of industry experience has enabled us to amass significant technical expertise, offering value-added distribution for the world’s top marine electronics manufacturers.

Premium Marine Electronics Brands

We are authorized distributors of many premium marine electronics brands, including e2v, Novega, Hatteland Technology, Entel, Hammar, Jotron, Victron, Norwegian Subsea and Thuraya. Most of the manufacturers we represent are headquartered in Europe, originating from countries such as UK, Sweden, Norway, Netherlands and Germany.

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Extensive Supply Network

We have a very strong presence in all major ports in Asia. Ready stock is available in all our offices in Singapore, China, Hong Kong, South Korea, Japan, Vietnam and Indonesia to support our customers.

1997

Established Allied eParts in Singapore

2003

Increased geographical coverage to cover most of Asia

2007

Opened a full trading office in Shanghai, China

2010

Opened a full trading office in Busan, Korea

2014

Opened a full trading office in Yokohama, Japan

2016

Launched Crystal, our in-house brand of Antennas and Monitors

2018

Launched BuyNav, our online store for marine electronics

2019

Opened a full trading office in Ho Chi Minh, Vietnam

2021

Opened a full trading office in Jakarta, Indonesia